Greening an Existing Company

From www.entrepreneurstoolkit.org

Manage greening strategically. First, develop a vision and a policy. Gain support of the greening process at the highest levels (i.e., CEO, division president, etc.), and ensure that support is demonstrated through action and money, as well as talk.

Keep greening integrated. Greening touches all business functions and each function influences others. Build cooperation across departments, and involve people from all levels of the company. Formal "green teams" are increasingly popular.

Develop a strategy that encompasses all of your company's Stakeholders.

Demonstrate market leadership. Educate customers about the environment, and make sure that internal operations are managed proactively, not in reaction to regulations. Design products and processes that incorporate environmental responsibility, and carry out cost-benefit analyses using cradle-to-grave, or cradle-to-cradle, life-cycle costing.