Write a fundraising letter

From www.entrepreneurstoolkit.org

If you are relying on donations to support your social or environmental enterprise, then writing an effective fundraising letter is critical.

First, know who you are targeting. Develop an updated list of past donors and potential new sources of funding. Past donors are your best source of new donations they may even increase their donations over time. Be sure to thank them first before you ask for more money.Make sure your list of new donors is well researched and targeted.

Put copy on your envelope. Your letter will not be effective at all if your target donors do not open the envelope. Pique their curiousity with short, clear, simple text on the outside of your envelope e.g. "We need your help."

Make your point. Clearly state early on in the letter what it is that you need and what problem their donation will solve. Don't beat around the bush.

Make it real. Appeal to your donors with anecdotes and descriptions of the impact their donations will have. But don't overdo it. Nothing will destroy your credibility faster than over-exaggeration. Provide facts and figures if possible, but a good story is important. Don't be afraid to include as much information as you can about the benefits of giving.

Be direct. Don't forget to ask for the money! Don't just tell them about your program, ask directly for their help. Suggest how much they might want to give so they have an idea of what is needed.

Appeal to readers' sense of urgency. Providing a deadline for their donation. "We need these funds by January 1 in order to carry out our spring awards event." If you don't get them to act right away, they probably won't act at all.

Follow up. Contact your potential donors after you send your letter. Wait one or two weeks if you are mailing the letter, and three or four days if you are e-mailing it. Ask if your message was received and if you can answer any questions.