3 Ways to Attract More Customers with Personal Branding

A highly competitive and fast-paced world requires businesses to do what they can to stand out from the sea of brands competing for customers’ attention and loyalty.

It’s not enough to rely on your product features and traditional above-the-line marketing to set yourself apart from other competitors. These days, customers don’t respond well to the cookie-cutter type of marketing.

You need a more genuine approach to build a connection with your target audience. This is where personal branding comes in.

What makes personal branding important?

Your personal brand, in the most basic of terms, is what makes you. It is a combination of your skills, experience, values, personality, and anything that can differentiate you from others. Your personal branding can be reflected in various ways, from how you speak to non-verbal behavior and attitude.

You can integrate your personal brand to create a unique place for your company in the business world. When done well, your personal branding can help you attract more customers by:

  1. increasing brand awareness.
  2. building a relationship with your target audience.
  3. sharing content that is relevant to people who hold similar values and passions.
  4. establishing genuineness.

Though, supporting your business by incorporating your personal branding is not a one-time deal. You need to be more purposeful: know what you stand for to make your personal brand shine through.

3 Ways to Attract More Customers with Personal Branding

1. First impressions matter

Personal-Branding-TipsFirst impressions don’t always last, but they do matter! As a business, initial impressions are usually the first time your target audience has heard of or seen you. During these moments, you should have a so-called elevator pitch of your personal brand: who you are, your values, your goals, etc.

Here are important first impression touchpoints to take note of:

  • About Me section

With billions of Facebook, Instagram, and TikTok users worldwide, you’d be amiss if you didn’t take advantage of social media. Reminder: This is a social media profile, so try to be as casual and playful as possible while still maintaining your personal character. Most people will just scroll through when they see nothing out of the ordinary.

  • LinkedIn profile

LinkedIn may not be the first thing that comes to mind when building your brand, but it can be beneficial, and LinkedIn members can be potential customers, too! It’s also a good way to connect and engage with other business owners and potential B2B partners that share the same values as you.

  • Website

Make sure to include an “About the Owner/Founder” section, to give a face to the business. Don’t just include your company history and products, which are, of course, both important, but try to put a more personal touch on them. Include your values, why you started the business, and essentially, what you want to put out there to further build your personal brand and help increase interest in your business.

2. Be consistent

Attract-More-Customers-with-Personal-BrandingWhen we say “consistent,” we don’t mean doing the same thing over and over again. We mean, make sure that every business element, from your brand colors, tone of voice, fonts, and visuals, is always on point and aligned with your personal branding. Developing a brand toolkit will work wonders for your business. Setting standards for what your brand represents and avoiding elements that go against your brand will establish consistency and increase brand recall among your audience.

Staying consistent with your communications means that your audience can expect what to see and/or hear whenever they encounter your brand online or in person.

  • Online Posts: This includes everything from visuals to font size and colours.
  • Copywriting: Proper grammar is a given, but tone of voice and syntax help add something intangible to that brand image that you’re aiming to build.
  • Audio and visual content: What does your brand sound like and what does it look like? Starting from the voiceover (are we going for a calming, friendly tone or something uplifting and rousing?), background music, transitions, and visuals, it should all be consistent with your brand personality.

3. Engage with your audience

How-to-Use-Your-Personal-BrandingWith so many resources online, it can be easy to get lost among the sea of companies vying for attention. Make sure you’re at the top of the search page and in the customer’s mind through engaging content that reflects your personal brand.

Let your personal branding shine through with engaging and relevant storytelling for your target audience. It’s been said time and time again that you cannot expect to get improved results by doing the same thing. So why not try out some new content for your business?

The first step is to know your values. The next step is getting to know your target audience – what they value, their passions, and interests. It’s also important to establish your objectives. Is it sales and customer success, higher traffic, or increased followers? From there, you can start planning your social marketing and content calendar with activities. Here are some ideas that you can try.

  • Guest posts or blogs for your own website
  • eBooks
  • Newsletters
  • Social media posts
  • Video content
  • User-generated content

These are common examples, but make sure to select which ones really represent you and your brand!

Personal branding is not just about telling your audience who you are but showing them. It helps by bridging the gap between your business and your target customers or audience. Creating a great product is, of course, important, but you should emphasize not just your product’s features but its benefits and the rationale behind them as well.

Additionally, you, as a business owner, should be able to inject your personal branding into your business’s communications because hard selling is a thing of the past. Connections made through letting your personal branding shine through even when online is key to attracting new customers and keeping current ones.

Blogger and Educator by Passion | Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Business Blogs in the United Kingdom | I have completed a journalism summer course at the London School of Journalism and manage various blogs.

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