Neil Franklin Says Don’t Be Frightened Of Technology
There is a great chance that you will be replaced by some machine that is able to replicate human thinking and actions at some time in the future.
You cannot ignore the possibility and anyone who does has not kept up with technology over the years.
Top sale trainer, Neil Franklin says “I believe it will take some time and for now, I am going to focus on what I term, the “human element.”
Technology is advancing at a rapid pace and many salespeople are fearful of being replaced.
They would be correct in one way – too many salespeople are not engaging with their customers and operating at the right decision-making level.
They are performing tasks that could be performed by many and are simply just intruding on people’s time.
If you are going to be a salesperson or operating at maximum efficiency, then you must ensure that you are having deep, strategic and commercial discussions and not simply demonstrating your newest toy and to anyone who will grant you the time to do so.
This is where technology comes in.
Use technology to outsource all of the paperwork, research and even to demonstrate products and explain services.
Then you can get on with the real job of selling at a human level!
Technology is an enabler and you must use it as such.
To engage at the right level needs a lot of research and this is where artificial intelligence (AI) will come into its own and start to address complex problems, which will give you the power to present those outcomes in a human way.
And the technology itself will also need the very best salespeople to correctly articulate it and to the companies that can best use it.
Salespeople are still at the forefront of business and the business world depends on them.
But if you are a salesperson, or wish to enter the industry, it is vital that you think about futureproofing your job by becoming a good salesman with sound knowledge in later technology.
The best way to do this is to make sure you are dealing at a level where you are commercially focused and that means being engaged at the top.