E-Commerce SEO Guide for Landing Page Creation
When and Why to create SEO Ecommerce Category Pages – (A Step By Step Guide)
Category pages are essential for the eCommerce SEO of your websites. eCommerce SEO generates most of the organic traffic through Category Pages without considering a website’s homepage.
Having appropriately optimized classification (or document) pages can get you high rankings for keywords that can conceivably create deals and income.
This article shows a guide to figure out how SEO for eCommerce Websites is important as business category pages. And you can find growth in organic traffic results in terms of identifying with your products.
Why are category pages important for SEO?
In every eCommerce business, users are bound to look for nonexclusive, keywords categories with concrete goals instead of quite certain product names.
Suppose a user needs to buy another shirt. In that case, chances are there to look for search queries, for example, “men’s shirt 2020” or “men’s designer shirt” with the possible expansion of “brand/retailer” to their query, rather than an exceptionally exact and long keyword search.
Some users directly search for brands such as “Levis Shirt” or “Wrangler Shirt for Men’s.”
For such a search query, your product page must contain relevant keywords responsible for catching the query user searches. And here is the chance to get the customer, and your page can appear.
Having advanced category and sub-category pages in your website coordinates customers’ quests that make their life a lot simpler as it helps them directly generate the results through better crawl and comprehend your website’s structure.
When you are so near to the hierarchy, category pages are beneficial from more inward connection value than more profound or secluded pages.
It is possible through eCommerce SEO as your website needs a proper SEO strategy.
Furthermore, we know about backlinks, which should not be avoided on many occasions. Categories and sub-category pages are receiving the most noticeable action of backlinks.
According to the report from SEMrush in 2018, links will be the most significant and on-going off-site factor to SEO rank your page and Ecommerce site.
At this point, we should know what are the primary elements to focus on for online shopping:
- Category pages are key from traffic,
- Data design and connecting perspective,
- SEO for eCommerce Website business.
How to create new category pages?
Making new category pages: when and why
Before going ahead, you should ask yourself:
1. What is the primary target when creating another page? And what am I trying to accomplish?
And if you plan to generate revenue by new keywords that show an open door from a high volume and improve your site’s progressive structure, all things are done; move to the following inquiry.
2. Do I have enough products to help the new category?
The most important thing here is you need to be ready with all the products first. Are my current category pages slender as of now, or do they contain enough things?
Altogether, for category pages to be important and convey enough SEO weight, they must have options. Do you need customers to go to a page where you can show just two products? So, it will bounce back to the SERP very next second and not remember your Ecommerce site for granting a good experience.
3. When should I go to open new category pages? Which examples are they suggesting?
Daily, it would help if you consistently watch out for your categories, so it’s a one-time task. It is very important that you routinely screen your SEO execution and notice new opportunities that can enable you to improve.
To re-evaluate your category and sub-category pages, site migration is one of the best ways. And it is not bound to specific migration; it can apply to whatever migration you want from domain change, URL restructuring, to platform change.
How to optimize your category pages?
Let’s see the eight steps to follow to have well-optimized category pages.
#1 – Optimize your Category URLs
The first step to start the Category SEO is by optimizing the URLs. As explained in the ecommerce site structure development, your category URLS should portray precisely what the page is about.
Because showing or writing can ruin the optimization, it should be without extra characters or unnecessary data.
Keep your URLs simple and clear, short, and forthright, and make sure that the customer can understand the category from the URL.
Category URL optimization for Ecommerce
You can use categories, or you can change it with other group products.
For instance, if you are selling recipe books, the default URL for the SEO class would be:
http://www.example.com/receipebooks/ SEO, which is better.
If you are utilizing WordPress and Ecommerce as your online business CMS, it is necessary to have a category page. The default slug is the product category.
Also Read: How To Get More Organic Traffic On Your Business Website?
#2 – Optimize your Category titles
Apart from optimizing the URLs, it is equally important to optimize the category title. You will have great results as category titles is the new opportunity for you where Google can easily find your page to crawl.
When deciding your category titles, you need to know three things:
- The result should be from thorough keyword research.
- Start your tags with keywords and afterward add your image name.
- Knowing which keywords individuals use in their pursuit inquiries will assist you with concocting exceptionally improved titles.
For instance, do this:
Women’s dress: Anarkali, A-line, Sarara & More | clothing.com
instead of this:
clothing.com | Women’s clothing: Anarkali, A-line, Sarara & More
#3 – Optimize your Category META description
The detailed information of a category page doesn’t directly affect the on-page SEO of the page. It is an important task to get a higher Click Through Rate (CTR) when you come to know how to achieve first page rankings for that page.
- What you write in the meta portrayal field might appear in the indexed lists.
- If you don’t allow any quality information for each category page, your snippet may display as below: “text that doesn’t make sense.”
#4 – Category H1 tag
The category page should be with a single H1 tag, and it should be on top of the page. It tends to be equal to the TITLE of the page. However, it should, at present, contain your objective catchphrases.
Your category pages should be improved in a similar route as different pages of your site, and this helps to enhance the H1 tag and content of the page.
However, add a title, add some content to give the two customers and search engine crawlers a decent sign on what the page is about.
#5 – Category Text Content
We all know who the important content category is. So, majorly, it is difficult for webmasters to add content to an e-Commerce category page because it can break up the page’s design. And may lead to drawing attention away from the page element that is important such as the products.
Now, how to overcome this error is the question, So. To solve this attention issue, a couple of content lines can be added to the H1 tag and afterward add some connected content at the last part of the page.
Content on Category Pages
The last part of the category page added several sections to optimize the content and interlink it with a product sub-category, which is great for SEO.
#6 – Conversion Optimization Elements
Now, category pages hold great information within as there are the greeting pages to the main page. So, customers will see while visiting from Google search, Facebook, or AdWords.
It implies incorporating each of those elements that are important to the website, adding and holding customers to your ecommerce site to convert naturally.
Elements for ecommerce homepage SEO are applicable for category pages and the part of the website. It includes:
● Your promotions and product offerings
● Account login link
● Your logo and contact
● Menu options
● Call to Action button
● Links to Shopping cart
● Newsletter signups
You must show some attention to your most popular products:
If you have great products for customers in your category pages, make it simple for customers to know and directly land there. This category of products needs some attention, indicating them a list of the most known products.
This part should preferably be set on the top of the cover with your primary heading (h1).
#7 – Visual Components and Other Usability Elements
Besides showing the content on the category page, now you need to add images. As a category page, images play a crucial role. It should incorporate different elements to allow customers to know what they need at all possible numbers of snaps.
If you are having an Ecommerce site and offering useful products, all you need is to show the products’ relevant and attractive images. It helps customers to identify the product well from all dimensions, and chances of purchase increase.
- Images are significant for any website as it conveniences the product and services well.
- Utilize better quality images for your business website that recommend your product and brand value.
Optimization for images for size and SEO:
AS a business, you should go along with trends and technology, so you need to update your website by improving its size and quality. You need to manage images by setting the ALT text effectively and using valuable file names.
Now the question comes how to choose the size of the images? As per the latest study by conversion xl, the size of the images does make a difference.
If you add bigger and clear pictures, chances are increased where customers tend to stay longer to your website compared to seeing small images.
For example, women’s dress size in bigger pictures looks more relevant and attractive than small size images.
Search filters are effective for the business giving huge product deals in a similar category. So, all you need to do is add filters to your category page to help users reduce their selection and find the products they want.
For example, if you have an eCommerce site with electronic items on the same category page, you will have to refine your search base on the number.
So, customer can easily find the particular product by filtering the item,
#8 – Set the Canonical URLs Correctly
In the business website, we observed that the category page is ending with another page. When one page is not enough for your product category, or when you use filters on the category page, you have to set the authoritative URL.
By setting the Canonical URL, any backlinks are credited to the main category page; you are safe from the copy content issues.
For instance, if you have a product classification URL that sets this: https://www.example.com/my-item.
and you have paging empowered when clients snap to go to page 2; the URL would be something like this:
As a business, you have to set the Canonical URL for different websites where Google can comprehend the resulting pages are essential such as:
Are you willing to know more about Category pages? If you run an eCommerce business, you should know that categories are the backbone of e-commerce sites. SEO for eCommerce Websites can help you set the category details that will help Google crawl your page and increase the visits.
I hope the article information can help you to develop the detailed category pages to generate organic traffic.