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5 Ways Social Media Videos For Business Can Help Drive More Website Traffic


Have you ever watched social media videos for business on Facebook and thought, “Hey, I should do this!”?

As a business owner, you might have been continuously looking for ways to increase your web traffic and revenue to run a highly converting business website.

And, in today’s generation, social media is the best platform to market your brand, especially with social media video content.

There are different ways to digitally reach your target market. That includes creative branding, trendy posts, or even paying sponsored ads.

But did you know there’s a better way to showcase your brand rather than a classic image and caption posting?

Creating video content for social media can be an excellent way to get your message to your target audience in a short amount of time.

In this article, we will discuss 5 ways that social media videos can help drive more business for your company and how to make social media videos more engaging.

1.  Social Videos boost your market share by increasing your visibility.

Social Videos boost your market share by increasing your visibilityVideos are much easier to recall than text, so when potential customers see a video that you produced and shared on Facebook or Twitter, they will remember your company in a positive light and be more likely to reach out for services. Additionally, sharing quality content related to industry trends makes you look like an expert in your field which may lead users who visit your website later down the road.

2.  Social video helps drive more revenue by improving customer service interactions with prospects.

Social video helps drive more revenue by improving customer service interactions with prospects.When new leads encounter your sales team it’s important that all employees have their best foot forward when discussing products or answering questions about how they work. Today, it can be difficult to convey that information through email because there is a lack of personal connection. Sending videos from your account executives or product managers via social media direct messages shows customers how knowledgeable you are about what you do while also providing people with an easy way to picture themselves using the service in real life.

3.  Social video drives more business for your company by improving overall customer satisfaction.

Social video drives more business for your company by improving overall customer satisfaction.Customers who feel important will likely return as repeat consumers which means they may refer your brand to their friends and family members too! When potential clients see that you’re willing to take time out of your day to answer questions on Facebook Live or send informative YouTube tutorials, they will leave positive reviews because they know that someone is standing by to help.

4.  Live or pre-recorded social media video content can also be used as a tool for lead generation.

Live or pre-recorded social media video content can also be used as a tool for lead generation.Many companies use webinars as an opportunity to connect with new clients while increasing their own credibility at the same time! Utilizing Google Hangouts On Air will also let everyone see who’s taking part in the conversation which may pique interest from potential customers nearby. Although, when you’re hosting these types of events, it’s important that people know where they should go to register for them so including links on all promotional materials is essential (i.e., email signatures, website copy).

5.  Social media video marketing can help generate more business by making your company more accessible to people from anywhere in the world.

Social media video marketing can help generate more business by making your company more accessible to people from anywhere in the world.When you’re using Facebook Live, YouTube, or Twitter Video on a regular basis it shows that you have an active presence online and are willing to engage with new audiences which can be appealing for someone who is looking for options outside of their own city! Also, if potential customers see your videos being shared across multiple services they will likely think of your brand as one that’s ready to adapt when necessary. Therefore, having these types of channels at your disposal is a great way to really stand out.

Why are Social Media Videos for Business good for your Brand?

Why are Social Media Videos for Business good for your Brand

  • Social media videos can be instantly watched by viewers because they can automatically start when shown in the newsfeed or sometimes you can use an attention-grabbing cover that triggers users to watch the clip.
  • Social media video content is great for trying various styles of communications when targeting audiences. Social media videos provide marketers a better option to communicate with their customers through moving digital illustrations.
  • As a brand, you get high levels of engagement from users who appreciate your product or service. As social media video content is becoming more popular on social media sites, it works well in increasing your engagement.
  • Social media video content provides more targeted audiences. You can create videos to run with specific times and dates, which ensures that you’ll contact certain target audiences when they’re most likely to pay attention to what you have to say.
  • Social videos can easily grab most users’ attention thus they can generate more shares and social engagement than most other types of content on Facebook, Twitter, Pinterest, and Google+.
  • Social video has the power to go beyond simple words on a page – it can show instead of tell. When used effectively, video content allows brands to connect more deeply with consumers through expressive storytelling that illustrates ideas where text cannot.
  • Google loves social media video content, which means it’s great for SEO.
  • A unique social video makes you stand out from your competition.
  • The best features of social media videos are the ability to track views and engagement.

A social media video is good for your business in several different ways. The only problem is that it can sometimes be challenging when trying to figure out how you want the video laid out or what type of editing will fit your brand and message.

This is where an online video editor comes in handy as they typically have all the features you need to be able to create something that is high-quality while also saving time. However, there are times that your video file format may not be compatible to share on some platforms.

Using a video converter tool is one of the easiest methods. It normally takes the original file and re-encodes it with different parameters so that you can use the same video on any social media platform without losing the quality of the video itself.

We hope the article has been helpful in explaining the ways social media video marketing can help generate additional revenue for companies like yours!


Rachelle Ann Raymaro is a PR Outreach Specialist at VEED.IO. Rachelle enjoys watching movies while eating her favourite snack.

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